Cultural Diplomacy

February 20, 2012

China has agreed to open its market to more US films and provide better terms to US studios. "This agreement with China will make it easier than ever before for US studios and independent filmmakers to reach the fast-growing Chinese audience, supporting thousands of American jobs in and around the film industry," US Vice-President Joe Biden said in a statement.

"It’s surprising and heartbreaking to see so many people misunderstand and misinterpret our country," says Kang Woo-sung, who is in the forefront of numerous campaigns designed to raise awareness of Korea in the United States. Based in Manhattan, Kang has so far organized efforts to correct confusing menus at the city’s Korean restaurants, and even went as far as introducing Korean ghosts.

Shinkai has been awarded best director by the Association of Media in Digital (AMD), yet he remains relatively unknown beyond dedicated anime circles.That began to change this past fall, when he toured the United States and Britain...

As part of its public diplomacy outreach, the ministry of external affairs has donned...a special documentary on the life of master modernist Satish Gujral, the artist who overcame physical challenges to become a stalwart of contemporary Indian art.

The Minister of Tourism, Culture and National Orientation, High Chief Edem Duke has emphasised that most of the challenges confronting the country are as a result of the breakdown of our cherished cultural values.

Chinese president-in-waiting Xi Jinping will spend most of his two-day California trip highlighting two things: films and basketball. Clayton Dube, associate director of the US-China Institute at USC, says China wants to mimic US “soft power” - its ability to influence world culture. “Soft power is what the US has in abundance and what Xi wants to know more about."

The Sports Visitor program will begin in Washington, D.C. where the delegation will meet with U.S. basketball coaches, work with young American athletes, participate in a basketball clinic with Special Olympics athletes, and engage in activities focused on teambuilding and injury prevention.

Several years ago I organized a conference designed to encourage those involved in the work of cultural diplomacy – policy makers, practitioners and cultural producers, public diplomacy officers, and academics; who too seldom talk to one another ...participants were asked to address what they took “culture” to mean in this context in the first place and to characterize its efficacy: what did they imagine “culture” does as part of the work of diplomacy?

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