Cultural Diplomacy

"Aalu Anday" or "Potato and Eggs" starts innocently enough but soon launches into a tongue-in-cheek attack on the country's political establishment and its conservative, religious underpinnings. The song has not only made waves in Pakistan, but across the border in India, where the plight of Pakistan's beleaguered liberals has won a lot of sympathy.

The Central Committee has declared that focusing on China's cultural development is part of its plan to increase the country's "soft power" and defend its "cultural security." While the government continues to fund projects to promote Chinese culture abroad like the Confcius Institutes, behind these tired slogans are policy guidelines sure to doom any possibility of a Chinese cultural renaissance.

Sesame Workshop provides a top-notch creative model...for conducting public diplomacy. But the real significance of this program is that it appropriates the power of citizen diplomacy to the youngest of the youth population. In a country like India, with 160 million children under the age of six, this is no small feat, and it’s a unique means of empowering a new generation of citizen diplomats.

A satirical song that takes a tongue-in-cheek swipe at religious extremism, militancy and contradictions in Pakistani society has become an instant hit , drawing widespread attention as a rare voice of the country’s embattled liberals. The popularity of the song on the Internet has made it a sensation across the border in India as well, surprising the band members.

The idea...is to “look for films with strategic crossovers to show the world that there are ways to make films that can be extremely successful in China and extremely successful in the U.S. That might be Chinese myths or U.S. cultural stories as long as they make for really great global stories.”

For Nusrat Durrani, senior vice president and general manager of MTV World, the connective tissue that binds cultures and countries is music. It also provides the insistent beat that drives MTV’s newest multi-platform global music brand, MTV Iggy, a channel that aims to bring artists and pop culture from around the world to America.

The Australian screen industry is extending its reach into the USA, following a new International Engagement Program...with G'Day USA...which seeks to strengthen trade, investment, business, innovation and cultural relations between Australia and the United States.

China is considering to set up a special fund to finance arts creation and cultural performances in the latest move to buoy the development of the country's "soft power," a cultural official said. China's top leadership has recently attached greater importance to improving the country's cultural soft power after decades of economic growth.

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