New dialogue between the South Asian rivals calls for a new form of diplomacy, where top officials can go out, eat familiar cuisines and sit between the very people whose fate they are negotiating. This would give them a feel of how welcoming and hospitable one neighbour can be to another.

So goes one of the fundamental laws of physics. In the face of recent "actions" in the West -- economic crisis and rampant Islamophobia, there is an inexorable "reaction", as the eternal values of Islam continue to manifest themselves.

The power of cultural relations is in evoking rather than projecting values. We create openness and build trust. Ideologies which require violence and oppression to thrive are threatened by this work. The soft power of cultural relations is often most valuable in the hardest of locations.

“And what is more intensive is the cultural diplomacy. There is greater interest from other countries in what we are doing. I did a briefing for 55 consular corps in Scotland this week. That is my job: it’s who we are, where we are, and where we want to be.”

Hollywood star Angelina Jolie has used her time in Scotland to visit the global headquarters of a charity which specialises in landmine removal. The Jolie-Pitt Foundation has provided "hundreds of thousands of pounds" worth of financial support to Halo, funding humanitarian mine clearance teams in Cambodia, Sri Lanka, Kosovo and Afghanistan.

Chinese-U.S. co-productions are on the rise, and Christian Bale, Kevin Spacey, and Keanu Reeves are among the stars who have sought projects here. So eager are American studios to crack the Chinese market that MGM recently edited Chinese villains out of the remake of Red Dawn, replacing them with North Koreans.

Yet again we are confronted with a dilemma: when is culture an instrument of soft power? We talk about cultural diplomacy, cultural exchanges and even cultural influence. What is less discussed is how cultural paraphernalia connect to, integrate with, and ultimately enhance a nation’s soft power capital.

While government officials have been rushing to relate achievements of various sectors with “improving Korea’s image globally,” many citizens still remain unsure of just where the sources of nation branding come from or what the term even means. The Presidential Council on Nation Branding (PCNB) is hoping to enlighten citizens on this issue through the “Korea Nation Branding Convention 2011”.