A carrier of culture will not be popular worldwide if it is unpopular in its own country. For example...the Peking Opera does not enjoy much popularity among contemporary Chinese youth. China should make practical efforts to foster the people's interest in the Peking Opera, both at home and abroad, in hopes that someday this art form will be as popular in the West as the Western opera is in China.

Heather Layton and Brian Bailey set off from Rochester, NY... arranged a contemporary painting show, attended the region's major cultural festival and mounted a screening of films by both emerging New York and Naga filmmakers.

Sport is a gigantic and powerful medium for the international spread of information, reputations and relationships that are the essence of public diplomacy. The money spent world-wide on sport dwarfs what any government spends on public diplomacy. The size of the global audiences for sport and the audience’s level of interest exceed those of any other subject matter, including political news and the movies. The nature of sport—in its human striving for excellence and in its competition, its winners and losers—carries its own messages.

...the project shows the scale and ambition behind China's push to revitalize red tourism. For years, the industry has been dominated by sleepy tours of leaders' homes and historical sites. That's changing. Red tourism is a big business. Between 2004 and '10, a total of 1.35 billion people have gone on red tours...However, the red-tourism market depends heavily on government-sponsored group tours

Using music and culture as diplomatic tools to bring people together and foster mutual understanding, The Rhythm Road: American Music Abroad is the premier 21st Century showcase of traditional American musical forms. To date, 155 musicians from 40 ensembles have toured with The Rhythm Road: American Music Abroad program visiting more than 100 countries on five continents.