As part of the plan, DCI seeks to "create French influence" through academic and training courses, Rotrubin said. Instilling an appreciation of the language and culture, the company's leaders believe, will confer a competitive advantage for French products, and DCI hopes graduates might later draw up specifications that reflect the French training.

China wants to teach the world its language and culture, and Ms. Zheng is one of about 325 guest teachers who have volunteered to work for up to three years in American schools, with their salaries subsidized by the Chinese government. A parallel effort has sent about 2,000 American school administrators to visit China at Beijing’s expense.

In late March, twelve students from the Masters in Public Diplomacy (MPD) program at the Annenberg School for Communication and Journalism participated in a weeklong conference in Dubai as part of a student exchange with the American University in Dubai's (AUD) Mohammed Bin Rashid School for Communication (MBRSC).

For the first time in its history, the European Union (EU) will celebrate Europe Day outside the continent, in Shanghai... Europe Day, which falls on Sunday, will be celebrated at the Shanghai Expo through a multitude of cultural activities...

It was just like the Peace Corps in reverse," she said. The Peace Corps sent Americans abroad to learn about other cultures, but my mother was sent to the U.S. as Sri Lanka's first cultural ambassador in 1971. "We were supposed to learn all about American culture.

Globalisation is a word that first slipped into its current usage during the 1960s; and the globalisation of English, and English literature, law, money and values, is the cultural revolution of my generation.

Thirty-two artists from eight SAARC countries and Myanmar showcased the soft power of art at a day-long exhibition titled "Puducherry Blues" here Saturday. The artists had met in a camp at the Dune Eco beach resort in Puducherry for a South Asian artists' camp in early March.

From the Sugar Plum Fairy to Musetta's Waltz, the former Soviet republics showed off some brilliant young talent performing Romantic Era greats: Tchaikovsky, Rachmaninov, Puccini.