Not too long ago, Karen Hughes discussed her job as director of U.S. public diplomacy efforts as contributing to a long term process of cultivating America's image. For her, the work of public diplomacy remains akin to "planting a tree under whose shade you would not sit." Now the mantle of that responsibility passes to another, as Karen Hughes announced her resignation this week from her post as Undersecretary of State for Public Diplomacy and Public Affairs.

A few months ago I had the pleasure of a nice lunch in West Los Angeles with a team from the British Council out from Washington, D.C. The team was led by Ms. Sarah Frankland, Arts Manager, from the British Council.

The topic was theater and public diplomacy. The Council was trying something new in their programming -- bringing what could be a controversial play to the United States. Not only controversial, but a play that addressed one of the most volatile subjects in the U.S. and the world today: The U.S.-led war in Iraq.

This is the first of what I intend as a series of occasional postings about public diplomacy and soft power in and towards Asia, focusing principally on the People's Republic of China. This site is understandably concerned with western approaches to, and practices of, public diplomacy, especially as they relate to the wars in Iraq and Afghanistan, and the challenges of international terrorism. My aim is to draw attention to non-western perspectives that acknowledge, but are not dominated by, events in the Middle East.