I'd like to respond to Simon Anholt's remarks on my previous post about "branding" as a defining discourse for public diplomacy. Anholt seizes on what I feel is a very real and lingering confusion surrounding the term and its relevance for public diplomacy.

WASHINGTON -- America should “trumpet” the doubling of visas issued in the past year to U.S.-bound students.

That was the advice of panelists at a public diplomacy program this morning.