Pop culture has worked a powerful magic in South Korea, turning it into one of the coolest places on the planet, which begs the question: How can Singapore get in on the act? The Hallyu fever, which started around 20 years ago, had overtaken Japanese pop that held sway from the 1980s to the early 1990s, and shows no sign of cooling.

President Joko "Jokowi" Widodo has urged the Cabinet to enhance the soft-power approach to improve Indonesia's image, highlighting national branding as a strategy to improve the country's competitiveness in trade, tourism and investment.

Under the "Adelaide Consensus" reached during the dialogue, both countries agreed to strengthen cultural diversity through the exchange of ideas, nurtured by constant exchanges and interaction. It was also agreed that Australia and China will commission an academic research piece on current activity in the cross cultural sphere, including exhibitions, films, arts and cultural festivals...

At a time when Islamic State militants around the world have sledgehammered antiquities, French President François Holland helped launch a cultural heritage initiative at the sidelines of the U.N. General Assembly meeting. [...] The French President announced the creation of a $100 million public/private fund, with the United Arab Emirates, to safeguard endangered cultural heritage sites. 

The measure has already generated a dramatically increased number of tourists not only from Thailand but from across Southeast Asia. They have now become a major source of Taiwan's foreign-currency earnings, economic growth and development. Most importantly, it has expanded people-to-people exchanges between Taiwan and a region previously little seen by outsiders. 

The conversation between Australia and our Asian neighbours is often one-sided [...] But the arts sector is developing a two way insight that has much more than just economic benefits. Delegates from across the Asia Pacific will gather in Adelaide this week to exchange information and ideas beneficial to the whole sector.

The Thailand embassy in Doha is planning to organise a series of cultural activities and events in the coming months to celebrate the 89th birthday of King Bhumibol Adulyadej on December 5. “The recent ‘Muaythai Roadshow in Qatar’ last month was a huge success in promoting traditional Thai boxing in the country and we plan to organise such [an] event again,” Thai ambassador Soonthorn Chaiyindeepum told Gulf Times.

China has never been shy about its desire to acquire “soft power” – the kind of cultural and economic influence that can’t be wielded by military might. And Hollywood has often been a partner in its project. China’s bid for soft power was on show this week, as Sony Pictures Entertainment formed an alliance with Dalian Wanda, a Chinese company that has become one of the world’s largest media empires...