Chinese President Xi Jinping has embarked on a quest to make China’s voice heard internationally. “President Xi Jinping has vowed to promote China’s cultural soft power by disseminating modern Chinese values and showing the charm of Chinese culture to the world,” China’s Xinhua News Agency wrote in 2014. “The stories of China should be well told, voices of China well spread, and characteristics of China well explained,” the president said. 

China has never been shy about its desire to acquire “soft power” – the kind of cultural and economic influence that can’t be wielded by military might. And Hollywood has often been a partner in its project. China’s bid for soft power was on show this week, as Sony Pictures Entertainment formed an alliance with Dalian Wanda, a Chinese company that has become one of the world’s largest media empires...

China’s growing control of the movie industry also exists downstream. AMC Theaters is owned by the Dalian Wanda group, whose board members have ties to the communist government. AMC is currently finalizing a merger with Carmike Cinemas that will make it the biggest movie chain in the United States with more than 8,000 theater screens. 

Global perceptions of China are largely shaped by stereotypes. They are flawed and perpetuated by a Western-dominated media, [...] The conglomerate Dalian Wanda Group’s purchase of a majority stake in Hollywood production firm Legendary Entertainment is set to change that. There is no better medium than film to teach others about history, culture and the ways and thinking of a nation.