destination branding

The tourist market is getting broader, changing and becoming more competitive. Understandably, nations and cities are constantly battling for their share of the huge tourism revenues to sustain the viability of attractions that bring in tourists and travelers – whether they are pristine beaches, ancient monuments, or natural wonders. To attract more tourists, destinations strive to outdo one another in trying to be different through destination branding.

The airport presents visitors with a cherished consumer experience, such as convenience and hospitality. Beginning from the airport, ranked as third in Africa and 28th globally by Skytrax, a United Kingdom-based firm specialising in airline and airport research, everything appeared in order.