A Memorandum of Understanding has been signed on Tuesday between India's Public Service Broadcaster Prasar Bharati and Germany's Public Service Broadcaster Deutsche Welle facilitating the availability of Doordarshan programmes on a 'Free to Air' package, on a DTH (Direct To Home) platform. The agreement would allow coverage of DD throughout Europe, Asia, North Africa and even Australia. The international channel, which is named 'India Channel', targets at showcasing India's soft power to the world.

Five major international broadcasters — Voice of America, British Broadcasting Corp., Deutsche Welle, Audiovisuel Extérieur de la France and Radio Netherlands Worldwide — recently called on Iran to stop jamming radio and TV signals targeted at that country.

International broadcasting remains an important element of soft power diplomacy. Nations want to tell their story to peoples around the world. Those goals remain the same even as the means of telling those stories has changed dramatically.