Governor Romney delivered a major speech at the Clinton Global Initiative on Tuesday, focusing on foreign assistance, global development, and how U.S. policy should evolve in these fields... Governor Romney sees foreign assistance as a form of "soft power." It is clear that Governor Romney sees foreign assistance as an instrument of American power and influence.

Notably, respondents to the survey tended to fault the U.S. most often for its foreign policy, in which a “hard power” approach is often emphasized. Dr. Margaret C. Lee, professor of African and Afro-American Studies at the University of North Carolina-Chapel Hill, suggests that the U.S. could begin to reform its image in Africa and elsewhere by emphasizing soft power that achieves results for Africans.

Colombia's "cultural diplomacy" in Asia has helped the South American country open new markets and attract more investment, the foreign minister said on Wednesday.

Instead of assuming the inevitability of conflict, it is possible to see water scarcity as an opportunity for cooperation, with states and communities realising the mutual benefit available to them through working together rather than competing.

India has reached out to Africa with an initiative to foster a People-to-People (P2P) understanding with Africa. “With 70 per cent of the population in Africa and India below the age of 25, promoting engagement between youth in Africa and India is imperative to pave the way for a shared future," said Navdeep Suri, the Joint Secretary, Public Diplomacy Division, Ministry of External Affairs, India.

Needless to say, the tone and direction of branding a nation emanates from its top executive or CEO. This is the individual who by being the President, King or Prime Minister of a country carries on his shoulders the unique and challenging responsibility of inspiring citizens towards positivism