Distinguished Lecture Series

The emphasis that Prime Minister Narendra Modi has laid on setting and revamping India’s foreign policy agenda is indeed laudable. In his foreign trips, there has been a constant focus on creating a perception around and effectively projecting ‘Brand India’. It is here that the importance of public diplomacy comes in. 

Students outside the cafe at Banaras Hindu University

India deploys its ambassadors to speak to domestic audiences about hot-button issues.