eataly

How postage stamps, Eataly and Argentine tango work to cultivate a national image.

Italy has more UNESCO world heritage sites than any other country in the world, and its art and cultural riches have drawn visitors for centuries. It also prides itself on being a culinary mecca, where preparing, cooking and serving meals is a fine, even sacred, art. And now that the country is in the deepest and most protracted recession since World War II, why not cash in on its reputation as a paradise for visiting gourmets and gourmands?