International and regional experts convened at The Economist’s Global Crisis of Obesity Summit in Dubai this week to discuss the need for a monumental shift in the way public and private sector organizations, and the wider society, approach the challenges presented by obesity, and resulting diseases including diabetes.

The role of country images and knowledge of their constitution and effects is of major interest not only for scholars and professionals in the domain of public diplomacy, but also for various adjacent fields such as international relations, international marketing, or inter-group relations.