People often get to know about another country's culture through its cuisine... During the Golden Week holiday, that's how nearly 50 people in Tokyo got to know more about the rich history of Estonia, learning how to make Estonian culinary delights.

Traditional diplomatic interactions used to be the norm when building ties, but now a new paradigm has emerged where cultural and public diplomacy have become increasingly important.

In recent years the lines between official government communication and social sharing have become increasingly blurred, with platforms such as Twitter and Facebook emerging as legitimate (and even preferred) ways for government agencies to interact with both their employees and private citizens.