Finland became the first country in the world to publish its own set of national emojis in December 2015 on the country branding website ThisisFINLAND.fi, produced by the Ministry for Foreign Affairs of Finland. A set of summer emojis was added to the selection on the Day of Finnish Identity in May 2016 and ahead of Finland’s two-year term as chair of the Arctic Council starting in May 2017. The Finland emoji collection has met with great success abroad, garnering numerous international awards and reaching about 240 million people through traditional and social media.