ernest wilson iii

Experts from the United States and Britain discussed the development of public diplomacy in China at a seminar hosted in Beijing on Wednesday, stating that they hope China will invest more in developing public diplomacy.

On the sidelines of the Los Angeles Times Festival of Books, Ernest Wilson, dean of the innovative Annenberg School of Communications at USC, speaks... about the West Coast view of foreign policy, putting civil society at the center of public diplomacy, and how to properly teach and practice the art of communications internationally.

A college professor with extensive experience in communications and communications policy, Ernest J. Wilson III is the longest serving member of the Corporation for Public Broadcasting’s board. He has held the position of chair since September 2009.

July 28, 2008

The purpose of this project is to develop a new approach to national power that allows senior policy makers to better integrate the assets and tools of coercive power such as military action ("hard power"), with the resources of traditional and public diplomacy ("soft power").