WARSAW, Poland (July 9, 2016) Secretary of Defense Ash Carter meets with Turkish Minister of Defence Vecdi Gönül at the 2016 NATO summit in Warsaw, Poland July 9, 2016. (DoD photo by Navy Petty Officer 1st Class Tim D. Godbee)(Released)

Stefanie von Hlatky on NATO's current messaging and target audiences.

Peter Kentie, the Dutch marketing and branding specialist, has proposed an ambitious and clever nation branding for Estonia, where emphasis is on the ‘-est’ concept and new slogan, “just estonishing”. [...] Kentie told Estonian World that he was inspired to suggest new branding for Estonia, after seeing that the country is struggling to find a coherent nation branding and marketing strategy. 

Beyond its setting, Tallinn Music Week enjoys at least one advantage over festivals closer to home — the Estonian national government clearly has no problem providing state funding for such an endeavor, as well as getting involved in other, more hands-on ways. [...] Estonian President Toomas Hendrik Ilves, however, appeared delighted to DJ at one of the festival’s gala events, presenting a selection of songs from Teenage Wildlife, a compilation of favorite songs from his youth that he released last year for a charity. 

How are Estonia, Latvia, and Lithuania dealing with a volatile neighbor? 

Prime Minister Shinzo Abe and visiting Estonian counterpart Taavi Roivas pledged Friday to strengthen cooperation on cybersecurity and digital identification technology.

Windpark Bassum, by Windwärts Energie

As Germany moves to reduce energy dependency on Russian oil, the Baltic Sea region is emerging as a key partner.

The Estonian government has allocated EUR 105,000 for the project titled 'Protection of Crimean Tatar rights through public diplomacy', according to Oliver Loode, Vice Chair of the UN Permanent Forum on Indigenous Issues in an interview.

Belarus and Estonia have been developing public diplomacy for more than 10 years, Valeri Korb, head of the Estonian parliamentary friendship group with the Belarusian parliament, told media on 7 December, BelTA has learned.