Expo 2020 Dubai will be an outstanding opportunity to witness first-hand the cultural exchange and understanding between the UAE and the world, panellists said at the second day of the Culture Summit 2017 in Abu Dhabi. During the Expo 2020 Dubai Preview panel discussion, representatives from Expo2020 discussed Expo’s plans to deliver a platform to celebrate the exchange of cultures from around the world.

The Dubai expo, themed 'Connecting Minds, Creating the Future', will run from October 2020 to April 2021 and will mark the first time the event is held in the Middle East, South Asia and Africa.

Expo 2020 would significantly boost Dubai’s image in the international job market as a destination for talented professionals if the emirate is successful in his bid, Hany Mwafy, Managing Director at Brand Finance Middle East said. Brand Finance is an independent valuation firm that assesses the value of brands and recently released a study that said the UAE brand value would increase by $8 billion (Dh29.4 billion) if Dubai is successful in its bid later this year.