To vent their frustration with the regime of President Bashar al-Assad, whose crackdown on the country’s uprising has killed an estimated 2,700 civilians since mid-March, the ambassadors have taken to slamming the regime on the embassy blog, embassy Facebook page, and online interviews, Storyful reports.

Now lay practitioners of hasbara, or public outreach, are joining the ranks of the digital diplomats. The latest video making the rounds to illustrate Israel's position is "Israel Wants Peace - Friend Request Pending" (above). We're in a Facebook era, "like" it or not. Not everyone will agree with the video's message but most will understand its language.

Former US vice-president Al Gore will broadcast a presentation every hour for 24 hours across 24 time zones, as part of a campaign to convince sceptics of the link between climate change and extreme weather events. The 24 Hours of Reality campaign also asks people to hand over control of their accounts on Facebook and Twitter for an entire day to deliver Gore's message.

The internet is transforming public diplomacy around the world and has spurred popular involvement in key global issues such as accountable governance, climate change and terrorism, say experts and diplomats.

U.S. ambassador to Syria, Robert Ford, who has made a name for himself in recent weeks for his risky visits to remote cities where a popular anti-government uprising has grown violent and deadly, posted a message on Facebook late Thursday...

Essentially, the heart of our public diplomacy initiative is to engage more effectively beyond the official level contacts. Sort of going beyond the seminar circuit and establishing a people-to-people contact... The mode involves targeting campus interactions, developing contests, which get young people to think creatively beyond collaborations, beyond summit level engagement. It’s a work in progress.

There are government agencies such as the police forces in Delhi, Indore and Meerut which use Facebook creatively to track crimes and keep citizens informed . The ministry of external affairs has come in for praise for using Twitter as a tool for public diplomacy. But such examples are few and far between.

Jesus Daily, a page that has 8.4 million “Likes” and belongs to a North Carolina-based diet doctor...features a picture of Jesus dressed as a shepherd and is updated daily with biblical quotes, prayers and reflections on the man who Christians call the savior. The New York Times notes that Jesus Daily is hardly the only wildly popular religious page and that the page speaks to a trend of people connecting with their faith outside of traditional religious institutions.