This article was translated and edited from an article by Chinese blogger Yang Hengjun (杨恒均), originally posted on the Tianda Institute website. It discusses the role of fast food entities like McDonald's and KFC in China, as well as Chinese restaurants abroad, and how they spreads the culture and values of their respective countries.

Iranian ice cream parlor Ice Pack wants to challenge U.S. fast-food hegemony around the world. They've got some catching up to do. When you think of soft power being used throughout the world, it's generally American brands, American music, American food, American culture.