Nearly 40 European national associations have sent UEFA Pro license student coaches to the House of European Football in Nyon to take part in UEFA's coach education exchange programme and gain invaluable knowledge about what awaits them in future careers, UEFA official web page said.

The FIFA World Cup, ICC World Cup and many other world championships have worked visibly towards global harmony... In 1999, they established the International Olympic Truce Foundation and the International Olympic Truce Centre to promote peaceful principles – using sports to establish contacts between communities in conflict and to create windows of opportunities for dialogue and reconciliation.

We run a comprehensive mdia impact analysis of the positive benefits for South Africa for perfectly organizing the FIFA World Cup 2010. We also monitored in that study the extraordinary positive impact for the image of Spain as country champion of the competition.

The Qatar Foundation sponsors Barcelona football club, a reminder that in 10 years' time it will play host to the World Cup. Then there is the Doha-based al-Jazeera television, considered the most important Arab news TV channel, owned by Qatar through the Qatar Media Corporation—which last week claimed that it had evidence that the late Palestinian leader Yasser Arafat was poisoned with polonium.

The use of nation-branding by middle power states has continually increased as other nations engaged in the policy experience some success and create a name for themselves in the international community. Nation-branding allows states to distinguish themselves from other nations or create a new image due to negative perceptions of individuals across the world.

“South Africa’s brand image shot up considerably. It is now ranked 36th out of the top 50 nation brands and voted the most valuable country brand in Africa by the Brand Finance Nation Brand Index.” ...“The perceptions of South Africa as a dangerous destination have been dispelled once and for all. Even the domestic media have moved away from beating the crime drum..."