Few Indian films have made as deep an impact in China since the days of Raj Kapoor as Rajkumar Hirani's 2009 film, 3 Idiots. The film struck an instant chord with China's famously overworked students, so much so that some Chinese universities were even prescribing the film in their coursework as a kind of stress-relief in their classrooms.

The Government of Spain's Ministry of Culture - Casa Asia, the Cervantes Institute and the Spanish embassy in New Delhi joined hands to promote the Spanish 'cultural industries' in India through the third edition of “New Urban Cultures” programme.

From their inception, motion pictures have been offering audience escape, entertainment, uplift or instruction with the intent and skills of filmmakers. Still, during the Cold War, American films reflected the changing mood of the United States towards the USSR.

China's most expensive film, a bloody blockbuster about the Japanese army's massacre of civilians in Nanjing, will be released in cinemas across the country on Friday as Beijing steps up its efforts to project its "soft power" across the world.

“Sierra Leoneans have a lot of stories to tell,” says Ahmed Mansaray, the film school’s founding director. But today “most of the stories are being told [through] the binoculars of the white man”...For many in the West, Sierra Leone remains the land of blood diamonds and drugged-up child soldiers...

While HBO’S aim is to broaden its audience’s knowledge of India, the films, all of which were made by foreigners, threaten to open a long-festering wound in India. The outside world’s depiction of the country is seldom appreciated, or embraced, by Indians.

The move adds Shanghai to the list of major Chinese cities such as Beijing and Chengdu that advertise their attractions abroad, follow-ups to the national public diplomacy campaign that coincided with President Hu Jintao's visit to the United States in January.

"It's been a tremendous experience to work in another country and be a part of the whole Bollywood process which is world famous. America and the rest of the world is fascinated with the whole Bollywood film industry and culture. I think it adds another layer of creative and cultural learning.