film diplomacy
The move adds Shanghai to the list of major Chinese cities such as Beijing and Chengdu that advertise their attractions abroad, follow-ups to the national public diplomacy campaign that coincided with President Hu Jintao's visit to the United States in January.
"It's been a tremendous experience to work in another country and be a part of the whole Bollywood process which is world famous. America and the rest of the world is fascinated with the whole Bollywood film industry and culture. I think it adds another layer of creative and cultural learning.
Vigorous use of India’s soft power resources — films/film stars, music, fashion, cricket, writers, academics — can, over a period, bridge the trust deficit at people-to-people level and goad the decision makers to take the plunge and transform decades of hostility in to neighbourly peace.
The move is an extension of the Bank of China's 2010 credit program with Hengdian film park, regarded as "China's Hollywood," and has been labelled another important step in financial institutions nurturing China's cultural industry.
Youngster across the country are submitting short videos for the ‘India is’ Global Video Challenge in three categories- India Is... Colorful, India Is... Creative, and India Is... Wherever you are till December 31. “Such a competition helps us understand how the youth perceives our country,” says Navdeep Suri, joint secretary of The Public Diplomacy Division.
Cultural diplomacy has become the fourth fundamental pillar of Philippine foreign policy, Philippine Ambassador to the UAE Grace Relucio Princesa said. Princesa mentioned this new addition to the three existing fundamental pillars at a press conference in Dubai on Friday, kicking off the first Philippine Film Festival in the UAE — “Our Films, Our Culture.”
Chinese film industry insiders have concluded that Chinese movies are facing three major problems in their attempts to gain worldwide recognition. As one of the major forces within China's cultural industry, the quality and output of movies are considered an important manifestation of the soft power and influence of national culture.
In a pioneering initiative to promote India's soft power, the Public Diplomacy Division of the external affairs ministry has launched a global video contest entitled 'India Is' that is open to anyone in the country and around the world.