One socially conscious company is making your emoji keyboard a little less perfect in an effort to tackle food waste. Hungry Harvest, a startup service that delivers "recovered produce" to consumers' doorsteps, has created a series of "ugly" fruit and vegetable emoji meant to get people thinking — and typing — about our preoccupation with aesthetically pleasing food.

Food waste is not only an issue in the United States — roughly one-third of all the food that is produced in the world is never eaten. [...] “I think we have to look at where we are as a global community,” says Stanley. “Our consumer standard is so high that there’s no room for imperfection anymore, and that really drives the overproduction of food and, at the same time, conversely, a lack of value for food.”