It is bringing together some 50 diplomats and scholars from 25 countries to look at how states are using digital platforms as a diplomatic tool. The conference is dealing with a number of issues that are arising as a result of the use of social media by foreign ministries around the world, including the need to train diplomats in social media engagement, ways to evaluate the impact, and the intersect between digital diplomacy, public diplomacy, and nation branding.

Similarly, Amidror told an ambassadors’ convention that the Foreign Ministry would be better off focusing on public diplomacy, cultural activities and international assistance in the areas of agriculture and medicine. Netanyahu, who served as ambassador to the United Nations in the 1980s and then deputy foreign minister, has cultivated the image of being a media expert and an outstanding diplomat.