Soft power proponents tend to forget that the purpose of soft power, as with public diplomacy more broadly, is to advance the strategic interests of your country. The goal is not be “nice” or transiently popular, but to advance toward your foreign policy goals. Public diplomats are not social workers, and they should not allow themselves to be seen as such. 

In Maputo, the “Garden for Sculptors” behind the Museu Nacional de Arte on Avenida Ho Chi Minh has become a kind of prison yard for Mozambique’s various Ozymandiases, a semi-public dumping ground where colonial monuments now crumble quietly away. A marble European baroness reclines in thick robes, the grasses growing up around her base.

The Russian blockade began at midnight on Jan. 29. At factories and warehouses across neighboring Ukraine, truckers had picked up their regular haul of cargo that afternoon and made their way to the eastern border. If their radios were tuned to the news as they drove along the icy highways, they would have heard some alarming bulletins.

Earlier this January, President Obama gave his first-ever one-on-one interview on German television. The background of this rare interview was news reports originating last year that the U.S. National Security Agency (NSA) had monitored communications of European citizens – and thereby had seemingly even listened in on Chancellor Angela Merkel’s private phone calls. In the wake of these reports, many Germans reacted with much anger towards the spy revelations.

Since the beginning of the 21st century, China has been a rising star in the arena of public diplomacy. Its PD campaign, coordinated by the Ministry of Foreign Affairs, involves fourteen separate Departments, including the United Front Work Department, the Ministry of Commerce, the Ministry of Culture, and the General Administration of Press and Publication.

In 2013, Indonesia hosted the Asia Pacific Economic Cooperation (APEC) leadership meeting. Established in 1989, APEC has 21 member states that are committed to promoting trade and economic cooperation in the region. The summit was overshadowed by the absence of President Obama, who canceled his trip to manage the partial U.S. government shutdown.

Prime Minister Shinzo Abe said China’s continued economic growth will require building trust, not tensions, with other countries, according to an interview broadcast on Sunday. A steady Chinese military buildup over the last 20 years is a serious concern for countries in the region, Abe said in a CNN interview from Davos, Switzerland, where tensions between Tokyo and Beijing were on display at the World Economic Forum last week.

It wasn't a reassuring moment. Speaking at the World Economic Forum in Davos, Switzerland on Wednesday, Shinzo Abe, the Japanese prime minister, compared recent tensions between China and Japan to the rivalry between the British and German empires at the start of the 20th century.