Sports have always been an effective tool for fostering cross-cultural awareness and breaking down ideological stereotypes. Consider this: Between 1955 and 1985 the U.S. State Department issued on average 1,700 visas a year to Soviet athletes, artists, scientists and students in a policy of “soft power” diplomacy.

The results of a new Zogby poll confirm that attitudes toward the United States among Arab populations are as negative as ever. If the United States wants to repair its tattered image in the Arab world (and elsewhere), it needs to dramatically change its policies, not just have political leaders occasionally deliver nice-sounding speeches.

The first is a new poll measuring U.S. popularity in the region. It is way down. The Washington Post reports that “favorable ratings of the United States have plummeted in the Middle East, according to a new poll conducted by Zogby International for the Arab American Institute Foundation.

Part of Israel's strategy is an attempt to decouple our relations with other countries from our conflict with the Palestinians. Israel is signing agreements for academic exchanges and joint research with many nations, and has been accepted as a new member of CERN, the OECD of the scientific world.

Egyptian foreign policy tended to maximize the value of Africa and Egyptian concern for strengthening our relationship with all African partners, especially the countries of the Nile Basin, whether through official diplomatic channels or public diplomacy.

If the U.S. and its allies are to address national security challenges successfully, then there is no choice but to engage in nation-building. The problem isn't that we are engaged in nation-building. The problem is that we do it so poorly. The U.S military hasn't fully embraced it as a part of its mission, and neither has the State Department.

...what triggered this is that I’ve just noticed that the House of Lords actually had a debate on the coordination of UK soft power at the beginning of May. It’s all quite sensible. There’s a link to the transcript and a briefing note...

Under the new diplomacy, we feel talking with governments is not enough, and want to build contacts at people, business and NGO levels. Increasingly, this is how foreign policy will be conducted. In fact, the US is most enthusiastic about what we call ‘smart power,’ as opposed to hard power (using force) or soft power (the traditional non-military stuff).