"China Kaleidoscope: Jinjiang City Week," was launched on Monday to boost and improve the image and reputation of the city, a country-level city of Quanzhou, in Fujian Province. Publicity Department of the Communist Party of China (CPC) Jinjiang Committee's Director, Lin Huiling, said that the event was part of the international promotion of Jinjiang's image as well as a crucial step towards internationalisation.