Besides governments talking to each other in formal and informal settings, soft power is comprised of programs and policies that have an impact on people’s lives. Examples include PEPFAR (the President’s Emergency Plan for AIDS Relief), President George Bush’s signature initiative to combat the spread of HIV/AIDS; the prestigious Fulbright program, which for 71 years has brought scholars to the U.S. and sent American scholars abroad to teach and study; and our role in providing humanitarian assistance to countries in crisis. 

"It is more important now than ever for Americans and the peoples of the Middle East and North Africa to share ideas, knowledge, and skills in order to promote collaboration, enhance economic development and prosperity, address global and regional issues such as climate change, and achieve broader understanding between cultures.”