gaming

New app enhances the Beijing Forbidden City experience and puts China's ancient history in a very modern context.

Last weekend I partied in Romania. I had been invited there by a game developer, eRepublik, to attend an event celebrating the fifth anniversary of their game (also called eRepublik). eRepublik is one of my favourite consulting clients, so I was happy to be invited to participate in the festivities in downtown Bucharest and see what they had been up to.

China has pushed Confucius Institutes — subsidized Chinese language schools — and expanded some of its domestic media in hopes of exerting more influence over global culture. Despite pouring billions of dollars into these and other programs, they haven’t really worked...If China really wants to boost its soft power, it should be making video games.

This project showed how massively multiplayer online games create a key target audience for public diplomacy efforts through communication and relationship building.