Gavi, the Vaccine Alliance, and the Global Fund to Fight AIDS, Tuberculosis and Malaria have helped save millions of lives. They have succeeded in part by encouraging recipient countries to take the lead and by involving civil society in their efforts. In 2000, the UN adopted eight Millennium Development Goals, one of which aimed to reduce child mortality by two-thirds between 1991 and 2015.

An alliance of public and private partners supporting immunization and vaccination of children in poor countries – known as Gavi – raised $7.5 billion from governments and philanthropists at their pledging conference in Berlin on 27 January. What public diplomacy and communications strategies did they use to achieve this success?