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Some Americans are wondering how we’ll be able to explain Donald Trump to the rest of the world, but they needn’t worry. Trump will be an all-too-familiar character in many countries because they already have their own version of him.

Obama Loving the Electorate, by Steve Jervetson
February 23, 2016

Discussing the legacy of the Obama administration in public diplomacy.

Alibaba is but one example of China’s “private sector diplomacy.” These successful companies help promote a positive image of China’s economy to the outside world, something the government needs. China’s private sector diplomacy can also be felt in the expansion of its private companies on the global market.

At face value, Qatar’s engagement with the world is impressive. Doha has not only cultivated a strong alliance with the United States as the host of U.S. Central Command (USCENTCOM) and extended overtures to Israel, but until recently the tiny emirate truly also competed with its larger neighbor—the Kingdom of Saudi Arabia—for a dominant role in the Sunni Arab world.

Andrew K Rose estimates that a 1% net increase in ‘soft power’ raises exports by around .8%.  Do countries do well by doing good? More precisely, does a country admired by others reap any benefit? My research indicates that the answers to these questions is “yes” and “yes”. I have taken advantage of a quantitative measure of soft power to show that a country sells more exports to nations that perceive it to be a force for good, holding other factors constant.