global reputation

Under the threat of violating international law and hurting its global reputation, Japan will submit its long overdue annual contribution to UNESCO by the year-end, according to government sources. The government's decision also reflects concerns that its continued refusal to pay could allow China to hold more sway in UNESCO, while eroding Japan’s standing in the organization.

Norway was ranked fifth in the 2016 Country RepTrak rankings, trailing only Sweden, Canada, Switzerland and Australia. Fellow Nordic nations Finland and Denmark were close behind, at sixth and eighth place respectively. [...] The report was compiled by the Reputation Institute, which claims to be the world’s "leading consulting and advisory firm for reputation". The institute promotes the Country RepTrak ranking as the world’s largest survey of country reputation.

Reputation matters and this list of 11 Countries with the Worst Reputation in the World, tries to bring this matter to light. [...]With the world becoming a global village and world trade increasing many folds, reputation of a nation takes centre stage. Today, many countries depend on foreign investments and technology, as well as revenues from tourism and intellectual capital by way of expatriates

Targeting China’s international reputation is a good place to start. Despite popular misconceptions, Beijing is actually extremely concerned about maintaining a positive image. It knows that being viewed as a pariah could bolster international moves to counter its strategic, political and economic weight. 

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