Successful public diplomacy directed toward the Muslim world must be firmly grounded in the recognition that Islam is a dominant factor in the daily life of hundreds of millions of people and in the public sphere of many countries.

It is not hard to outshine the West in Africa, given the horrifying record of Western nations there. As I have documented in my Monitor article “The Ravaging of Africa” (October 2002) and the radio documentary of the same title (2007), U.S. imperial strategy towards Africa has devastated the continent.

As Barack Obama gave a speech defending the US use of drone attacks abroad, Pakistanis talked back on Twitter. On Thursday, the US president addressed criticism of his administration's use of drones in counterterrorism policy and proposed new policy guidelines for strikes.

The trip should consolidate U.S. partnerships not just with these three nations, but send a message that a new form of engagement with the United States is now possible. The days of U.S. hegemony in the Western Hemisphere are over, and a president and vice president no longer travel with a packet of aid.

As Obama pointed out in his speech, drones do an incredibly effective job of killing America's adversaries, do not violate the laws of war, and -- a fact he didn't adduce -- enjoy the overwhelming support of the American people. Obama was reacting to public opinion -- but less in the United States than in Pakistan or Yemen. And the fact that this is so tells us a great deal about the changing face or war, and of statecraft.

The government is at fault for its own negative image in the international press because of its policies in the West Bank, former prime minister Ehud Olmert said Thursday. “I think it is inarguable that Israel’s main problem isn’t public diplomacy; it’s first of all a policy problem,” Olmert said. “We won’t be able to convince the world we’re right unless our reality changes.”

Both parties like to insist that “soft power” matters, that the “war of ideas” is still a critical element in American statecraft, and that “getting the truth out” is important for the success of defending freedom around the world. But if the continuing dysfunctionalism of the BBG is any indication, that can hardly be the case.

Many of these matters are well-suited for responses built around public diplomacy. During this time of uncertainty, people are likely to be looking for ways to take on more responsibility for their own lives. Public diplomacy programs can foster entrepreneurship, expand educational opportunities, improve grass roots journalism, and address other issues that are more within the purview of individual citizens rather than governments.