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“She has made people all over the world more respect, appreciate and understand America,” says one of her predecessors, Madeleine Albright. “She has made very clear what American values are while at the same time understanding other countries’ national interests.”

As part of the American Music Abroad program, the Department of State and American Voices will create a series of international musical exchange tours. International touring activities will include public concerts, master classes, lecture-demonstrations, workshops, jam sessions with local musicians and media outreach.

One aspect is culture, a powerful, but as-yet poorly deployed tool in the exercise of China's soft power and public diplomacy... This is important because as the Chinese learn how to use these tools better, they will more effectively compete in the contest for hearts and minds. It's also critical if this country is ever to move from merely "Made in China" to its long elusive goal of "Created in China."

March 9, 2012

Great Britain is a very different place from Cool Britannia. Coolness might have been the single most impressive human quality, according to the guitar-wielding Tony Blair and his baby-boomer cohorts, but the Conservative-dominated government of today prefers an adjective of stiffer stuff.

The Indonesian minister, said that deeply rooted cultural affinity and commonality between Iran and Indonesia prepares grounds for upholding relations and cooperation between the two countries. In cultural diplomacy, all parties should look forward to commonalties....

Ma’s push to reposition Taiwan on the international stage as a peacemaker... “We are trying to deliver on this goal by utilizing our soft power assets in a variety of fields spanning humanitarian aid and cultural exchanges, and as a creator of business opportunities and high-tech devices.”

VOA faces net cuts totaling $17 million, several times more than any other broadcaster managed and funded by the Broadcasting Board of Governors, VOA’s parent agency. VOA would lose 170 professional front line broadcasters and producers in the proposed budget if it is passed by Congress.

We live in a world of diverse cultures, and we know very little about social engineering and how to “build nations"...America’s capacity to maintain alliances and create cooperative networks will be an important dimension of its hard and soft power.

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