Digital diplomats broadcast messages and multimedia, attract commenters to specially designed forums in foreign languages and monitor trending topics in an attempt to take the world’s pulse. But whether conducted online or off, public diplomacy has always been an inexact science. how do diplomats know whether their efforts are paying off?

China has “always supported the legitimate rights of the Palestinian people to establish an independent state” on all of the West Bank, the Gaza Strip and in Israeli-annexed east Jerusalem, WAFA quoted Hu as saying.

The Embassy's advice was that if the US wanted to encourage a New Zealand deployment then they would have to find public diplomacy opportunities to explain choices in Afghanistan to New Zealand media.

PD is difficult because it’s not simply about the relationship between two countries; the content and prospects for PD activities are often about third countries. The need for messages to balance the requirements of different relationships makes them less persuasive....

Barack Obama has not faced the continuing revolutions in the Arab world with any passion...Yet change has come, and whether Mr Obama likes it or not this will alter Middle Eastern attitudes toward the United States.

Turkey’s attitude towards the Syrian crisis, as it has thus far unfolded, makes it clear that the years ahead will likely see a more liberal imprint on Turkish foreign policy. Not only Turkish rulers will give more attention to what Turkish public opinion think....

"Hallyu, into the future with the world." This is the theme for the 2011 Korea Nation Branding Convention, which aims to reinforce how the Korean Wave, or Hallyu, connects with the world and how to share a better vision for Korea's future.

For the first time the U.S. State Department has placed three international fellows in an LGBT organization as a part of a newly launched professional development program...Luis Melgarejo from Bolivia, Tovian Estella Nelson from Liberia, and Sam Muhumuza from Uganda....