Social cause gaming, or the use of games to promote awareness of societal problems, has been growing since pioneer online projects like Food Force, the United Nations World Food Program’s 2005 game about confronting famine, and Darfur Is Dying, MTV’s 2006 offering in which players navigate the terrors of a Sudanese refugee camp.

Half The Sky, the best-selling book written by Pulitzer Prize winning couple Nick Kristof and Sheryl WuDunn, is turning into a revolutionary gaming concept, targeting women in the developing world. Three mobile games, to be released in June for feature phones, teach women important entrepreneurial, health and business skills by playing casual games.