This was smart power. Genius, really. In 2007, 8 out of the 10 countries in the world that viewed the United States most fondly were African. And it can’t be a bad thing for America to have friends on a continent that is close to half Muslim and that, by 2025, will surpass China in population.

Particularly given the world's economic problems, debates are increasing over who should pay for all of these types of treatments - both in the US and abroad. The US has sought to exercise "soft power" in several domains -- showing the world that it can be a force for good. HIV represents another such area where such efforts can help.

Teaming up with the Gates Foundation isn't just a charitable move on the part of the Chinese government. The partnership is a perfect example of soft power--the spreading of influence through propaganda, public works, and cultural prestige.

Beginning with the Twitter Race to 1 million followers...the malaria fight has consistently broken new ground in the use of social media. The UN created a powerful group of social media advocates called the Social Media Envoys, each of whom take an action on Twitter each month. And we're seeing great promise using communications technologies in malaria endemic countries too.

When USAID -- the agency tasked with representing American interests worldwide by improving lives outside of U.S. borders--succeeds, we all benefit. We invest less than 1% of the federal budget in strengthening the health and economic development in other countries, and we get incredible results.

South Korea may be one of the fastest growing medical tourism destinations, but for now it lags far behind trailblazers Thailand, Singapore, India, Malaysia and even the Philippines.They all have their own distinctive marketing strategies in an attempt to woo clients, as well as areas of specialization.

Our nation's successful investment in fighting global AIDS has also been a powerful tool of public diplomacy... Giving people a chance at a healthy and productive life is among the most tangible contributions our nation can make to promote development and build stronger relationships with the U.S.

Pink Ribbon Red Ribbon® is an innovative partnership to leverage public and private investment in global health to combat cervical and breast cancer...in developing nations in Sub-Saharan Africa and Latin America. Pink Ribbon Red Ribbon will expand the availability of vital cervical cancer screening and treatment and breast care education.