hearts and minds
India is fast becoming a superpower not just through trade and politics but through its ability to share its culture with the world through food, music, technology and Bollywood, according to Dr Derek Lobo
Almost 10 years after 9/11, the United States has a new window of opportunity to regain the initiative in the “missing battle” of the campaign against terrorism. That is, a sustained soft power effort to win the battle for hearts and minds in predominantly Muslim countries.
It is in this context of winning Muslim hearts and minds that, 10 years after 9/11, Obama now has such a precious political window of opportunity to relaunch the campaign against terrorism. Seizing the moment would require the US giving higher priority, as it did during the Cold War, to public diplomacy, broadcasting, development assistance and exchange programs.
The youth here dislike the armed forces. They are confused and susceptible to being radicalised. Unemployment level is high. It is a challenge dealing with them and that is why we are focusing on the soft power aspect. We have held interactions with students from Kashmir University and are now tapping into the National Cadet Corps, sensitising them.