Israel’s brand used to be a producer of conflicts and bad news. ...he thought Israel should focus on building a relationship that is meaningful to both the country and consumers by broadening the conversation beyond conflicts and finding ways through research to better communicate Israel’s assets such as creative spirit and innovation.

It has long been said that a picture is worth a thousand words. The challenge is understanding which words to which people...Context matters. Each viewing will be shaped by a personal or group context influenced by experience, culture, language, narratives, and other inputs direct and indirect.

Shared identity is unsustainable without incorporating culture and sports under the European umbrella, and football might prove to be one of the highest hurdles to jump on the road to Europeanization.

Joseph S. Nye, who describes the situation as “present day Europe having seizures of over-optimism and Euro-pessimism consecutively,” also draws attention to another dimension of the problem...a failing Europe is the issueat hand in the new geopolitical order...

For me, in the flood of news a headline bears special importance for Northeast Asia security. The guideline reiterated by President Hu Jintao about boosting the "cultural soft power" of China recognizes that "culture has increasingly become a major element bringing together the people and the creative power of Chinese nationality".

January 5, 2012

The early 2000s did feel like the European moment... In this magazine in 2004, Parag Khanna described the "stylish" European Union as a "metrosexual superpower" strutting past the testosterone-fueled, boorish United States on the catwalk of global diplomacy.