image building
While in South Korea Modi met with President Park Geun-hye and oversaw the signing of a range of agreements between the two countries. The main focus of Mr. Modi’s visit is to promote the new image of India under his leadership in attracting Korean investment in his pet projects at home; Swatch Bharat Abhiyan, 100 Smart Cities, Digital India and Make in India.
After a month of football in a country where the sport is regarded a religion, we look at how the World Cup has affected the volatile political situation in Brazil and what will happen now that the tournament has come to an end.
In his recent book, Franco Sells Spain to America: Hollywood, Tourism, and Public Relations as Postwar Spanish Soft Power, Neal M. Rosendorf examines the Franco dictatorship’s use of Hollywood movie productions in Spain, American tourism, and sophisticated public relations program.
The nation brand logo is not a new logo for the government, but instead a promotional logo for the UAE that shall be used to tell its story through numerous applications such as national advertisements, regional and international promotional events, TV shows, printed materials, etc.
...a wide adoption of .ng by Nigerians shall constitute a good tool in the effort to project the good people of Nigeria and the nation, noting that, “The ‘bad image’ war will be won on local and international fronts when institutions of government; credible, real and legal persons and entities in Nigeria, adopt the use of the .ng, not just from a consumerism perspective, but by generating Nigerian content on the Internet.”
"Is it our abundance of agricultural produce or the millions of oil barrels we export annually? Is it the contributions of Nigerian technocrats home and abroad or the ignominy of having corrupt officials? Or maybe we are simply known for our poor development...
Our most important shortcoming in foreign policy is the lack of an integrated, up-to-date, and above all, an initiative and creative program in image-building and confronting the organized efforts of the West in destroying the system’s reputation.
Through increased military and civilian cultural exchanges possible through the creation of “NATO Academies,” as well as by augmenting NATO’s existing web presence with value-centric initiatives and collaborative efforts in cyber-security awareness, unity among Member states can be fortified.