"Every bit of Internet search gives you new impulse. And, with a platform like Google, it allows one to look into every nook and corner of India," Khurshid said. Five short films made by upcoming filmmakers, and co-produced by noted director Anurag Kashyap and Viacom 18 was released on YouTube as part of the web-based campaign. Kashyap also hailed the India-themed public-private partnership that offers platforms to young and independent filmmakers, to reach out to their audience, which he said "wasn't possible before the Internet".

A celebration of the youth of India is how External Affairs Minister Salman Khurshid Monday evening described the showcasing of two years of 'India Is', the digital initiative platform of the ministry's public diplomacy division and its rich treasure trove of photographs and visuals on India.