US secretary of state John Kerry invoked Prime Minister Narendra Modi's election tag line 'Sabka saath sabka vikas' at a Washington think-tank meeting before his India visit last week. While this may have been good diplomacy, investors and brand marketers are also trying to convey a greater cultural affinity. 

Narendra Modi is the first Indian prime minister visiting Nepal in 17 years, although the two countries share an open border and claim to have a close relationship.  One of the most contentious issues between the two has been sharing and developing trans-boundary water resources.

To transform India into a global manufacturing power with long-term sustainable growth of 9-10 percent, India needs to develop bilateral relations with countries boasting cutting-edge technological prowess: Japan, South Korea, Germany, Britain, France, Israel and the United States, rather than pursue the Goldman Sachs-created fiction of the BRICS, a random grouping of countries that have neither the inner coherence nor the collective vision to achieve a global economic power shift.

Asia has been experiencing a period of political turbulence and polarization, both regionally and domestically.  But with new leaders at the helm, these countries (and in turn Asia) are on the threshold of more stable domestic and political functioning as they look inwards to address demands of the people for growth and jobs.

Shashi Tharoor is fond of narrating this apocryphal story to elaborate on how India is emerging as a “soft power”- as opposed to military might or “hard power”- through its many advances in science and technology and, more importantly, culture, of which the Indian film industry is a prominent component.

Indian’s are displaying signs of a refreshed love affair with social networks, with data suggesting that Twitter and Facebook traffic has hit an all-time high. According to the latest roundup of figures from eMarketer in the US, 2013 brought an extraordinary 37% growth to the Indian market’s combined social networking tally.

Union culture minister Shripad Yesso Naik has no clue about a storm brewing in his backyard. In what is perceived to be a "misguided effort to save money" for the ministry, a few bureaucrats have come out with an order that has made dancers across the country lose their poise. The order, which fixes the selection methodology for the Festivals of India that are held abroad, is likely to have a serious impact on the country's soft diplomacy.

For too long, India has ignored the changing political narrative in Nepal.  Appropriately targeted public diplomacy initiatives are necessary to address this. At official and diplomatic levels, a more open and straightforward approach will prevent creating ambiguities that give rise to conspiracy theories and providing grist to the local media.