From joint collaboration to single window clearance - an Indian delegation would be showcasing the country's "soft power" at the ongoing Toronto International Film Festival. Led by Information and Broadcasting Secretary Bimal Julka, the team, which arrived here on Sep 6, will share details about the country's strength as a film shooting destination for foreign producers and would promote joint collaborations amongst stakeholders, said an Information and Broadcasting Ministry statement. 

“The impact Twitter has on diplomacy apart from being a broadcasting tool for election campaigns is hard to measure. However, the fact that a growing number of global leaders mutually follow each other is evidence of the importance of digital diplomacy. In particular, foreign ministers and their institutions have focused on connecting with their peers. In September 2013, the US State Department followed 22 other foreign offices as well as Iran’s President @HassanRouhani and Foreign Minister @JZarif, timidly establishing diplomatic relations between the US and Iran on Twitter.” 

Prime Minister Narendra Modi’s visit to Japan — the land of the rising sun — has written a new chapter in the cultural ties between India and Japan — ties that date back centuries.  The Prime Minister – who represents the holy city of Kashi in the Indian Parliament – had launched his five-day-long visit from Kyoto, the heritage city of Japan. Japanese Premier Shinzo Abe was in Kyoto to welcome the Indian Prime Minister upon his arrival.

Hard-headed bean counters are busy auditing the economic gains of Prime Minister Narendra Modi's visit to Japan but the PM seems to have shrewdly used "soft power" symbolism to boost the profile of a visit billed as a major international engagement. 

If Narendra Modi wants, he has all the knowledge and inside view required to write a bestseller on how best to use the social media, a platform he made a priority long before hitting the Lok Sabha campaign trail.  His priority hasn't changed after his sweeping victory and prime ministership. In fact, his love for Twitter and Facebook only seems to be growing along with the band of people tracking him online.

It is time India asserted itself on the international stage in the areas of contemporary art and the other diverse realms that constitute the notion of culture to make a strong statement as a ‘soft power’. This is something that the Western world has brought into play as an important artery of foreign as well as domestic policy to project humane dimensions and to generate pride and confidence in the people.