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Softening the Hard Power Sell
Soft power was all over the news this week, as Russia, Ukraine, and India all attempted to improve their national images, both domestically and abroad, via non-political means. Using a combination of soft power initiatives like sports and dance, Turkey and Armenia were looking to repair a longstanding tumultuous relationship, while Azerbaijan and Iran expressed interest in cultural collaborations and exchange. Even Colombia and Zimbabwe entered the soft power conversation, increasing tourism measures to boost their reputations overseas.
- Cultural Relations: The ties that bind in difficult times – Russia Beyond the Headlines
- Ukraine: The struggle between hard and soft power - CNBC
- Narendra Modi uses soft power to hardsell strategic message – The Times of India
- Iran interested in cultural diplomacy with Azerbaijan – New.Az
- Turkey remembers 2008’s ‘football diplomacy – World Bulletin
- Dance Diplomacy: Healing a Hundred Years of Hatred One Step at a Time – The Brooklyn Rail
- From Failed State to Tourist Haven – The Wall Street Journal
- Zimbabwe seeks to gain grip on new tourism markets – NewsDay
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