May 31, 2016

Which would you rather look at? Pictures of war, conflict and violence - or hot guys eating hummus? Four students from the IDC in Herzliya are counting on you choosing the latter. That premise was the idea behind the hottest new Instagram account around: “Hot Dudes Eating Hummus.” [...] “The four of us wanted to create an apolitical branding campaign for Israel to shed some light on the humor, diversity, fun, beauty, and culture that are so vibrant and rich in this country,” 

Digital diplomacy is the use of internet and new information communication technologies to help achieve diplomatic objectives. [...] On this side of the globe, India is leading the way on digital diplomacy. Despite a modest budget in public diplomacy, India’s ministry of external affairs’ Facebook page with more than 1.2 million followers has come second only to the US state department among foreign ministries in the world. 

Since democratic elections officially signaled the end of apartheid in 1994, South Africa has taken pride in describing itself as a ‘Rainbow Nation,’ filled with people of diverse races, cultures, and sexualities [...] Digital artist Tiger Maramela wanted to try and contribute to this activism through art, producing a colorful, striking collage series that examines the South African narrative of post-apartheid unity.

Despite once claiming to be a technological dinosaur, Pope Francis has expanded his social media presence by joining Instagram, launching the new account with a picture of himself knelt in worship alongside the caption “pray for me”.

President Barack Obama poses for a selfie with Bill Nye, left, and Neil DeGrasse Tyson in the Blue Room prior to the White House Student Film Festival, Feb. 28, 2014.

Using visual communication to boost public profiles.

This new report explores which world leaders are on Instagram and how they use this social media tool for digital diplomacy. 

Ever wondered which world leader is most followed on Facebook, or Twitter? Should we care? Well, it would seem that the explosion of social media in the last few years and its ability to reach previously inaccessible audiences has not escaped the attention of government leaders.