Editor's Note: Riordan's full piece on strategic digital and public diplomacy is available here. Much has been written recently about digital diplomacy. But little gets beyond the use of social media to sell messages on...
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New Report: World Leaders on Instagram
Feb 25, 2016
Global strategic communications firm Burson-Marsteller, known for their highly-acclaimed annual Twiplomacy report, have expanded their 2016 study to encompass other social media platforms including Instagram, Facebook, YouTube, Snapchat and Vine. In anticipation of their comprehensive digital diplomacy study, slated for publication in May 2016, Burson-Marsteller is releasing individual analyses of each platform every month, starting with their February feature: World Leaders on Instagram. The study measured several facets of Instagram usage, including the most followed world leader (U.S. President Barack Obama), the most entertaining world leader (Singapore’s Prime Minister Lee Hsien Loong) and the favorite world leader to take a selfie with (the Prime Ministers of Malaysia, Norway and Kuwait topped that list).
The full study is available here.
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