Social Media and Public Diplomacy

Professors Shumin Su (Beijing International Studies University, China) and Mark Xu (University of Portsmouth, UK) have published a new article in the January-March 2015 issue of the International Journal of E-Politics. The article Twitplomacy: Social Media as a New Platform for Development of Public Diplomacy unpacks the ways in which social media and new technologies are reshaping communications between governments, citizens and internationals organizations. Looking specifically at the use of the micro-blogging platform Weibo by the U.S. Embassy in China, the authors assess the effects, influence and impact of new media on traditional public diplomacy practices. The article concludes with a series of recommendations to improve and enhance the digital diplomacy initiatives of the U.S. Embassy in China. 

The complete article is available here